3D Web Design and Product Configurator

Beyond static product photos

A typical product page is just a few photos and some text. With 3D web (Web3D/WebGL) technology, visitors can examine the product from every angle, try out material and color options in real time, and watch how the product works on screen.

With a 3D product configurator you no longer need a separate photo shoot for every new color, print or variant. The 3D model of your product is built once and used on the same platform across your website, interactive catalogs and sales presentations.

You can try our interactive 3D product presentation for ten industries live in our 3D Web App. Pick your brand colour and the page and the product change together.

If you don't need colour or material options and want to show the product as it is, with its real texture, 3D scanning may suit you better.

What we build

Live examples by industry

FurnitureA chair with changing fabric, wood and leg options.Try it in your browser → CosmeticsA product line whose bottles open and whose labels can be read.Try it in your browser → AutomotiveA car whose colour and interior change, doors open and headlights switch on.Try it in your browser → Tires & wheelsFive rim options, three lighting setups and a wheel rolling on asphalt at a speed you set.Try it in your browser → Watches & accessoriesA smartwatch with case options, its strap in the brand colour and a display showing the real time.Try it in your browser → Home appliancesA coffee grinder with its body in the brand colour, a changing grind setting and display.Try it in your browser → HVACAn air handling unit with panels in the brand colour that come off to show the inside, and a running fan.Try it in your browser → PackagingA paper cup with its print, kraft sleeve and lid.Try it in your browser → EnergyA wind turbine that spins with the wind speed, with a warning light.Try it in your browser → IndustryAn air compressor that comes apart in an exploded view.Try it in your browser →

Industry guides

• 3D Furniture Visualization and Furniture Rendering
• Cosmetics 3D Product Visualization and Perfume Render
• 3D Car Configurator: Automotive 3D Visualization
• Watch 3D Visualization and Jewellery 3D Render Guide
• HVAC 3D Configurator: Air Handling Unit in 3D
• Photorealistic 3D Packaging Rendering and Mockups
• Energy Sector 3D Animation and Digital Twin Guide
• What Is Industrial Animation? Types and Examples

How we work

1. Requirements and scenario

   We define what you want visitors to be able to do (choose colors, examine the product, explore features) and where the experience will be published.

2. 3D modeling and materials

   We build a 3D model of the product optimized to load quickly on the web, along with realistic materials.

3. Interface and interaction

   We design and develop the option buttons, camera angles and the parts that open, come apart and run.

4. Testing and performance

   We test on desktop and mobile browsers for speed, image quality and ease of use.

5. Launch

   We publish the experience on your own domain or within your existing website.

Frequently asked questions

Ready to tell us about your project?

Describe your product, where it will be used and your timeline in 10 minutes; send it via WhatsApp or email, or save it as a PDF. Fill in the free brief template →

Articles on this topic

Our other services